UK PT Business Study 2026
The State of Independent
Personal Training 2026
Find out what successful personal trainers are actually selling, how client behaviour is changing, which services are growing, and where the biggest opportunities sit over the next 12 months.
Contributors receive early access to the findings and may be invited to join the AllWondrous Founder PT Programme.
Benchmark your business
See how your business compares with personal trainers across the UK and where new opportunities sit.
Spot emerging trends
Learn which services, client groups and coaching models are gaining momentum across the industry.
Get early access
Read the key findings before public release and help shape future PT industry intelligence.
What we are exploring
What are we trying to understand?
Independent personal training is changing quickly. We are gathering perspectives from PTs across the UK to understand how businesses are adapting, growing and serving clients in today's market.
Client trends
Are clients becoming more price sensitive, and which groups are growing fastest?
Growth opportunities
Which services are growing, and are PTs expanding into memberships, online coaching or studios?
Operational challenges
Where are PTs spending their time, and what creates the most friction each week?
Technology adoption
Which software tools are PTs using today, and where do the gaps still sit?
Your perspective matters
Share your perspective
Estimated time to complete: 3 to 5 minutes
Responses are used anonymously within aggregate industry findings. Individual responses are never publicly attributed without your permission.