Built for ambition. Priced for growth.

Choose how you grow.

Start at £0 per month, then choose lower growth pricing as your business grows. From first clients to multi-site, the operating system grows with you.

Ambition. Growth. Scale.

Choose the economics that fit your ambition.

Start without a monthly subscription, choose lower growth pricing as revenue builds, and move to a scale structure when the operation demands it.

Ambition

For ambitious coaches and fitness businesses getting started

£0per month

Progressive growth pricing

No monthly subscription. Start with the whole operating system and pay in line with the revenue you process.

  • No monthly subscription
  • Progressive growth pricing as volume rises
  • Built for solo coaches and growing fitness businesses
Start with Ambition

Scale

For established, multi-site and group operators

Talk to usper month

Commercial terms built for scale

A commercial structure designed around larger operations, locations, teams and payment volume.

  • Multi-location operating system
  • Group revenue and operational visibility
  • Commercial structure agreed around your operation
Talk to us

Stripe payment-processing fees are separate. Taxes may apply to AllWondrous fees. Full commercial terms apply.

Why a growth fee?

Our economics should align with yours.

Start without a monthly subscription. As the business grows, choose the commercial model that lets you keep more of that growth while AllWondrous does more of the operating work.

Ambition£0 / month
GrowthFrom £49 + 1%
ScaleBuilt around you

Connected from the start

The operating system starts with Ambition.

Clients, commerce, coaching and growth stay connected whichever commercial path you choose.

  1. 01Client profiles, context and progress
  2. 02Bookings, availability and recurring sessions
  3. 03Outcome-focused programmes and coaching journeys
  4. 04Packages, memberships, credits and Stripe payments
  5. 05PAR-Q, terms, waivers and emergency contacts
  6. 06Communication, automation and AI-powered workflows
  7. 07Revenue, retention and growth visibility

Pricing details

Nothing important hidden in small print.

What is the AllWondrous growth fee?

It is the AllWondrous fee applied to eligible payments processed through the platform. It is separate from Stripe payment-processing fees. Your exact commercial terms depend on the package you choose.

Does Ambition have a monthly subscription?

No. Ambition has no monthly subscription. It uses progressive growth pricing, so you can start without adding another fixed monthly software bill.

How does progressive pricing work?

On Ambition, eligible payment volume is priced progressively as your monthly volume grows. Moving into a higher band does not reprice all of the revenue that came before it.

What does the 20p successful-payment fee apply to?

For commercial packages where it applies, the 20p transaction fee is charged only on successful eligible payments. Programme commerce can have separate commercial terms.

Are Stripe fees included?

No. Stripe payment-processing fees are separate from AllWondrous fees and are borne by the business receiving the payment.

Can I change packages later?

Yes. Ambition, Growth and Scale are designed to give you a commercial path from first clients through to an established or multi-site operation.

How does Scale pricing work?

Scale is for established, multi-site and group operators. We agree the commercial structure around the size, payment volume and operating requirements of the business.

Built for ambition

Start at £0 per month. Build from there.

Start with Ambition